There is a famous company in Silicon Valley who built a business on the supposition that they should “do no harm” or said another way “You can make money without doing evil.”  In their case, it is boatloads of money and I enjoy using many of their products, so they are doing many things right.

That all sounds fine, but it seems to me that there is a higher standard than just to avoid evil?  I don’t want to stop there.  I want to build a business that does good.

To provide direction in decision making during these key stages of planning Remarkable by Creative Outlet Labs, I thought it might be good to get a definition of what doing good is.  The dictionary defines it as “moral excellence” or “of high quality,” among its dozens of definitions.   Useful, but not terribly prescriptive.  The good book speaks of it roughly like this: “In everything, set them an example by doing what is good.  Show integrity, seriousness, and soundness of speech, so that no one has anything bad to say about you.”  This is helpful, as well, as it emphasizes providing leadership, as well as doing good.

How do you demonstrate high integrity and quality in a business or product?  By focusing on customers and providing them tools they can use to make the world a brighter place.  By making “giving back” a key tenant of the product offering and of the company priorities.  By giving voice to people’s stories and memories, because everyone knows someone who is remarkable.

It may be a bit ambitious, but I have faith that a business build on the tenants of doing good, can…well…do good!

There will be more information in the coming weeks and months about the good we intend to do.  In the meantime, subscribe to this RSS feed and I look forward to connecting with you!