As this illustration says, strategy is about saying “yes” to some things and “no” to others. This is especially true about complexity. Simple is generally better, but not always so.
For instance, in Remarkable Tributes, there is a great deal of complexity around inviting others to join you in creating a tribute and making that as easy as possible. It would have been simpler for us to leave that out, but then it would just create more work for our tribute organizers (our customers) and we couldn’t stand for that. We made a choice.
As this holiday season is among us, I am reminded again of the importance of the choices we make as we are faced with so many entertainment and service options. May this season and 2010 be fantastic for you and may you have just the right level of complexity!



We are absolutely delighted to announce some new features at 